Sport Management – BA

Two men talking outside

Leverage your love for sports into a successful career in the sport industry

Do you aspire to work for a professional sport organization?  Manage social media or marketing campaigns for sport organizations?  Sell or activate sport sponsorships for top sponsors?  Run recreational programs for your community? Do you love the idea of working in the world of sports?

If the answer to these questions is yes, then Pfeiffer University’s Bachelor of Arts in Sport Management is the perfect fit for you.  In this major, students gain the knowledge, skills and abilities required for success in the sport industry.

pfeiffer logo on gym wall
Explore Our Sport Management Program
Curriculum Overview

The Bachelor of Arts in Sport Management is an ACBSP accredited business degree requiring a minimum of 60 semester hours. that connects core liberal arts competencies such as critical thinking, problem-solving, creativity, servant leadership and communication with coursework in sport, economics, marketing, organizational behavior, and management.

The Sport Management Program at Pfeiffer was broad yet strategically detailed and it helped teach me aspects of marketing and networking relations I consistently use everyday! My professors were incredibly passionate and insightful about the industry. The fact the Sport Management program covers so many aspects of sports management has left me confident that in my new position I can succeed in this industry!
Alex Picken 2019
students smiling and clapping

Hands-On Experience

The university’s location allows sport management majors the opportunity to participate in a wide variety of amateur and professional events such as:

  • Professional sports franchise
  • College athletic program
  • Sports facility
  • Retailer
two female students leaning over and writing

Career Opportunities

Pfeiffer University sports management graduates may go on to pursue careers such as:

  • Athletics administrator
  • Sports marketing
  • Coaching
  • Sponsorship management
  • Sports agent

Related Programs