Strategic Communication and Social Media – BA

two women talking to each other outside
Male and female student talking and walking

Create meaning and shape society as an excellent communicator

Pfeiffer University’s department of communications equips students to pursue exciting careers in journalism, advertising, business and other fields.

Our undergraduate communication program won’t just teach you theories of communication. Instead, you’ll learn how to apply them effectively in a rapidly changing world. The program equips you to apply excellent oral, written and technological communication skills to a vibrant professional role or graduate school program.

At a Glance

Campus: Misenheimer
Degree Type: Bachelor’s
Complete in 4 years

Request Info

Related Links

Department of Social and Behavioral Sciences
Undergraduate Admissions
Financial Aid

About the Program

The Bachelor of Arts in Strategic Communication and Social Media program combines core competencies and practical application opportunities to offer you a transformational educational experience. 

Internships provide you real-world experience in possible fields of interest, including:

  • Public relations
  • Copywriting
  • Publishing
  • Electronic media
  • Journalism

How to Apply

To be admitted to the bachelor of arts in communication program, you must apply to Pfeiffer using our undergraduate admissions application.

Apply Now

Contact

Shaun Cashman Shaun Cashman
Associate Professor of Communications
P: 704-463-3432
E: shaun.cashman@pfeiffer.edu
Meet the Faculty

Questions?

Admissions Office
P: (800)-338-2060
P: (704) 463-3060
E: admissions@pfeiffer.edu
male student talking to female student outside
Explore Our Strategic Communication and Social Media Program
Curriculum Overview

The Pfeiffer communication program requires a minimum investment of 120 semester hours. Lower division coursework is composed of 80 credit hours. The remaining 40 credit hours include 28 hours taken in the strategic communication and social media core and 12 hours of communication electives.

Strategic Communication and Social Media Curriculum
Where do your gifts intersect with the needs of our country and our region? At Pfeiffer – whether you dream about trading on Wall Street, being part of a life-saving surgical team, shaping policy in Raleigh or Washington, or teaching and coaching in a small town – students explore that question and their futures every day with qualified and engaged professors, coaches, and other professionals. In fact, studies show that, at Pfeiffer, students spend more time with their professors exploring where they “fit” in the professional world than students at most other schools. Join us in “the Village” for a life-changing experience that will prepare you for a lifetime of service!
Dr. Scott Bullard President
two women looking at computer, smiling and talking

Hands-On Experience

Strategic Communication and Social Media students complete their internship requirement at area: 

  • TV and radio stations
  • Newspapers
  • Corporations
  • Nonprofit organizations
woman talking to man in office

Career Opportunities

After completing the bachelor of arts in Strategic Communication and Social Media degree, Pfieffer graduates pursue careers in a variety of areas, including:

  • Social media
  • Media relations
  • Entertainment
  • Journalism

Related Programs

Psychology
English