Strategic Communication and Social Media – BA

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Create meaning and shape society as an excellent communicator

A Strategic Communication and Social Media major equips students with the skills and knowledge necessary to develop and implement communication strategies that effectively engage audiences, build relationships, create effective content, and achieve professional and entrepreneurial objectives in our dynamic and interconnected world.

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Explore Our Strategic Communication and Social Media Program
Curriculum Overview

The Pfeiffer communication program requires a minimum investment of 120 semester hours. Lower division coursework is composed of 80 credit hours. The remaining 40 credit hours include 28 hours taken in the strategic communication and social media core and 12 hours of communication electives.

Pfeiffer’s Communication program equipped me with a diverse skillset including experience in copy writing, public relations, graphic design, and social media. Beyond that, the professors are incredible! Their confidence in me helped me grow into leadership. This program allowed me to secure a job at Keeco as a Digital Marketing Specialist right after graduating.
Landon Orrand ’23 Communications
I wish I had the words to describe the ways in which Pfeiffer has supported both my academic and professional journey. For now, I will say that Pfeiffer was the best stepping stone I could have been given that led me to my career in Washington, D.C. Because of Pfeiffer, I was offered prestigious internship opportunities that helped me secure both my Masters degree and my current career in the Washington, DC government systems. If it were not for the incredible faculty and staff at Pfeiffer, I would not be able to say that I am a former and graduated Masters of Public Administration student at the American University. I am forever indebted to Pfeiffer and the programs that I chose during my time there.
Lea Hilton ’21 Communications
Kennise Brown '24
The Pfeiffer University Strategic Communication and Social Media program has well equipped me for my career. Being able to use the skills I’ve gained at Pfeiffer in my internship truly showed me how unique my education is and helped me get my first job out of college! Because of this amazing program, I now have the skills to adapt and succeed in a fast-paced, creative work environment.
Kennise Brown ’24 Communications
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Hands-On Experience

The Strategic Communication and Social Media program provides you with real-world, practical experience in possible fields of interest, including: 

  • Social media management
  • Communication strategy
  • Public relations
  • Professional communication
  • Advertising
  • Brand marketing
  • Content creation
  • Social media analytics
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Career Opportunities

After completing the Bachelor of Arts in Strategic Communication and Social Media degree, Pfeiffer graduates pursue careers in a variety of areas, including:

  • Public relations
  • Social media management
  • Organizational communication
  • Human resources
  • Advertising marketing
  • Social media analytics
  • Brand management
  • Nonprofit communication/promotion
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