Strategic Communication and Social Media – BA

About the Program

Strategic Communication and Social Media Major

In the strategic communication focus of the major, students will learn how to craft effective messages, develop integrated communication campaigns, manage public relations initiatives, manage conflict effectively, and utilize appropriate communication channels to reach target audiences. Strategic communication courses equip students with the skills and knowledge necessary to develop and implement communication strategies that engage audiences, build relationships, and achieve organizational objectives in our dynamic and interconnected world.

In the social media focus of the major, students will study social media platforms, their impact on society, and the strategies involved in utilizing them effectively for personal, professional, and organizational purposes. Students will focus on related topics including the history and evolution of social media, brand management, the psychology of online behavior, content creation and curation, digital marketing strategies, analytics, social media management, and ethical considerations in social media usage.

This program incorporates innovating teaching methodologies and links community resources and experiences to the classroom. We aim to prepare students for professional endeavors or graduate school. All majors are required to take core courses and electives. The department fosters the development of oral and written communication skills essential in navigating a constantly changing environment while also developing the knowledge base that supports a professional and entrepreneurial mindset. Students will graduate with an entry-level, industry-based certification in social media management.

Strategic Communication and Social Media Major

The Strategic Communication and the Social Media minors pair effectively with every other major at Pfeiffer University. Regardless of the field of study you choose, being able to communicate, problem-solve, and build relationships effectively and strategically will be part of the job. The Strategic Communication minor will help you meet these professional needs. Additionally, whether your field is corporate, non-profit, public service/safety, creative, or educational, social media management will be part of the marketing strategy for your organization. A minor in Social Media will allow you to enhance your resume with skills that will make you stand out. Contact us for more information for how we can optimize your major and your future.

How to Apply

To be admitted to the bachelor of arts in communication program, you must apply to Pfeiffer using our undergraduate admissions application.

Contact

Shaun Cashman

Associate Professor of Communications

P: 704-463-3432

E: shaun.cashman@pfeiffer.edu

Deborah Burris

Associate Professor of Communications

P: 704-463-3358

E: deborah.burris@pfeiffer.edu

Meet the Faculty

Questions?

Admissions Office

P: (800)-338-2060

P: (704) 463-3060

E: admissions@pfeiffer.edu