Advocate Tool Kit
Thank you for volunteering to join the Alumni Advocates team and make Pfeiffer Day a pfantastic success for Pfeiffer University! This tool kit is designed to help you effectively spread the word about Pfeiffer and our Together, We Soar! initiative. Let’s inspire others to join this annual day of giving!
GETTING STARTED
- Check Your Social Media Accounts: Ensure you’re following Pfeiffer on Facebook, Twitter, LinkedIn, and Instagram to keep up with #TogetherWeSoar and #PfeifferIsHome.
- Use #TogetherWeSoar: Incorporate this hashtag into all your social media posts to amplify our message. Make your posts fun and engaging—share pictures of your dogs, family, and anything related to Pfeiffer. Visuals attract attention and easily spread the word!
BECOME AN ADVOCATE TODAY
- Sign Up to be an Advocate: To join the alumni advocacy team, sign up for a GiveCampus account and access exclusive resources on the Advocates tab.
- Make Your Donation: Show your support by donating at pfeiffer.edu/pfeifferday. You can use your donation to launch a challenge or match offer and encourage your pfriends to participate! Set up the match or challenge as part of your donation process.
- Share Your Unique Links: Spread the message through email and social media by sharing your personalized links. You must log into GiveCampus to get the links.
- Create a Personal Plea: Craft a heartfelt video sharing why you stand behind Pfeiffer and Pfeiffer Day 2025.
- Follow the content and technical tips below to create compelling messages. #TogetherWeSoar
SOCIAL MEDIA SAMPLES
Use these sample posts across Facebook, Instagram, Twitter, and LinkedIn. Don’t forget to tag your friends and Pfeiffer University!
Day-Before Options
- Tomorrow is the day when Together, We Soar! — Pfeiffer’s eighth annual giving day challenge! Let’s unite to support Pfeiffer and its mission, and let’s WIN the Freddie Cup for the Class of ’12. Visit [add your unique advocate link here] by midnight tomorrow to count for the cup! #TogetherWeSoar #FreddieCup
- Get ready to join me tomorrow for Pfeiffer Day! Let’s be among the 500+ donors making a difference by supporting one of the places closest to our hearts. Let’s take the Freddie Cup for the Class of ’XX! Learn more at [add your unique advocate link here]. #TogetherWeSoar #FreddieCup
Day-Of Options
- Today is the day! Join me in supporting Pfeiffer when Together, We Soar! Let’s exceed 500 donors by making a gift before the day is done. I want the Class of ’XX to WIN the Freddie Cup! Head to [add your unique advocate link here] now! #TogetherWeSoar #FreddieCup
- Proud to be a part of Together, We Soar! as we rally together to make an impact for Pfeiffer University and take the Freddie Cup for the Class of ’XX. Let’s show our support by giving to what we love before midnight tonight at [add your unique advocate link here]! #TogetherWeSoar #FreddieCup
EMAIL EXAMPLE
Subject: Let’s soar together on Pfeiffer Day and WIN the Freddie Cup!
Dear (name),
As a proud supporter of Pfeiffer University, I want to reach out to you about an incredible opportunity to make a lasting impact. On March 27, Pfeiffer is hosting Together, We Soar, a 24-hour giving day aimed at securing vital resources for our beloved university.
I’m personally committed to helping Pfeiffer reach its goal of 500 donors by midnight on March 27, and I invite you to join me. Your contribution, no matter the size, will directly benefit current and future Falcons, enriching their educational experience.
In addition, I want our class to WIN the Freddie Cup! The alumni class with the highest percentage of annual donors takes the Cup! If you haven’t made your annual donation yet, Pfeiffer Day is your next big chance.
Here’s how you can get involved:
- GIVE: Make your gift before midnight on March 27 at [add your unique advocate link here].
- SHARE: Spread the word about Together, We Soar on social media platforms. Let others know why you’re passionate about supporting Pfeiffer. #TogetherWeSoar #FreddieCup
- CHALLENGE: Encourage others to participate. Extend the invitation to your pfriends and inspire them to join us in Backing the Black & Gold!
Thank you for considering this opportunity to support Pfeiffer University. Together, we can make a meaningful difference and ensure a brighter future for our alma mater. (Your Name)
PERSONAL PLEA CONTENT TIPS
- Introduce Yourself: Tell viewers who you are and your connection to Pfeiffer.
- Make it Personal and Tell a Story: Share why you’re passionate about Pfeiffer and Pfeiffer Day. Explain the importance of supporting Pfeiffer and how donations will impact our alma mater.
- Make an Ask! Encourage viewers to contribute to Together, We Soar and share it with friends. Be clear and concise in your call to action.
- Keep it Snappy: Keep your video under 60 seconds. Deliver your message within the first 30-45 seconds to maintain viewer engagement.
- Let Your Excitement Shine Through: Show enthusiasm and energy to inspire others to join the cause.
VIDEO TIPS
- Use Good Light: Film in natural light or well-lit areas for clear footage. Avoid distracting backgrounds.
- Audio is Important: Choose a quiet location to ensure clear audio.
- Keep the Camera Steady: Hold your phone with both hands for stability. Record in landscape mode.
- Frame Yourself Waist-Up: Ensure donors see your face clearly and your body language is visible.