Style Guide

To present to all constituencies a clear, consistent Pfeiffer University image and brand, the Office of Marketing and Communications provide a style guide for the planning, development and publication of all university electronic and traditional published materials.

All schools and departments of the university are expected to comply with the designated uses of language, logos, wordmarks and associated collateral.

Please contact the graphic designer with questions about the proper uses of these assets. 

Click here to download the Pfeiffer University Graphic Identity Guidelines

Click here for Pfeifer's Social Media Policy

Using the Internet and Social Media

Pfeiffer University’s social media policy and Internet guidelines help the university and its constituents understand the ways confidentiality, privacy and professionalism are applicable to the use of communication technologies such as the website, the Internet and social media platforms and networking sites (e.g., LinkedIn, Twitter, blogs).

This information and the style guide help Pfeiffer create and maintain a clear and consistent identity on its website to communicate clearly, display properly with commonly used web browsers and some text-only browsers, and utilize the elements of the university's visual identity properly. Campus websites must comply with all university policies, rules, and regulations and local, state and federal laws. The primary campus policies applying to websites are provided through the Web Publishing Policy. 

Use of Copyrighted Materials

Written permission will be obtained for use of copyrighted materials, with the clear understanding on the part of the copyright holder that these materials will be used on the web. This applies to the use of text, logos, photographs, drawings, video clips, sound clips or other copyrighted materials.

Official University Websites

Official university websites are defined as websites or webpages created by Pfeiffer University entities including, but not limited to, its colleges, schools, departments, research centers and administrative offices and purporting to represent the university.