Visual Communication – BA

Design and deliver beautiful stories.

Pfeiffer University’s undergraduate visual communication degree blends the beauty of studio art with the strategy of multimedia messaging. 

Our program will teach you how to create compelling physical and digital assets. You’ll develop skills in graphic design, marketing, and photography.

female student writing on notebook
Explore Our Visual Communication Program
Curriculum Overview

The Pfeiffer visual communication program is built upon a core liberal arts foundation. The 45 semester hours of visual communication coursework range from design to marketing and visual rhetoric to design, photostop, and illustrator toolboxes. Visual communication majors each participate in internships that provide practical experience as students prepare to enter the workforce.

Where do your gifts intersect with the needs of our country and our region? At Pfeiffer – whether you dream about trading on Wall Street, being part of a life-saving surgical team, shaping policy in Raleigh or Washington, or teaching and coaching in a small town – students explore that question and their futures every day with qualified and engaged professors, coaches, and other professionals. In fact, studies show that, at Pfeiffer, students spend more time with their professors exploring where they “fit” in the professional world than students at most other schools. Join us in “the Village” for a life-changing experience that will prepare you for a lifetime of service!
Dr. Scott Bullard

Hands-On Experience

Visual communication students complete their internship requirement at area: 

  • TV and radio stations
  • Newspapers
  • Corporations 
  • Nonprofit organizations

Career Opportunities

After completing the bachelor of arts in visual communication degree, Pfeiffer graduates may pursue careers in:

  • Media writing
  • Web design
  • Advertising
  • Marketing

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