Bachelor of Arts in Visual Communication

Create publications and graphic arts. Develop multimedia designs.

Pfeiffer’s visual communication is an inter-disciplinary program that brings together the creative beauty of studio art and the strategic message-construction of communication. Learn how to utilize the latest multimedia tools to create advertisements, brochures, posters, and other publication forms. Upon graduation, visual communication majors possess strong skills in graphic design, marketing, photography, digital art, media production, and web design.


Visual communication careers include web design, graphic design, marketing, media development, advertising, and sales. The skills from this program are invaluable in today’s digital world and are highly sought in a large number of different industries.

Main Campus: Historical Misenheimer

The undergraduate communications program, in the division of arts and sciences, is available at the Misenheimer campus. Take advantage of opportunities for practical experience through internships at TV and radio stations, newspapers, corporations and nonprofit organizations.


Visual Communication Degree Requirements (57 SH)

Core Courses

  • ART 121 2D Design
  • ART 131 Drawing Studies I
  • ART 365 Digital Photo Studies
  • ART 497 Senior Exhibition
  • BMAL 241 Marketing
  • BMAL 342 Advertising & Sales Promotion
  • COMM 204 Communication Technology
  • COMM 206 Media Writing
  • COMM 209 Introduction to Video Production
  • COMM 420 Media Law
  • COMM 426 Visual Rhetoric
  • COMM 497 Internship
  • VCOM 100 Design Toolbox
  • VCOM 200 Photoshop Toolbox
  • VCOM 205 Illustrator Toolbox
  • VCOM 300 Illustration
  • VCOM 400 Designing the Web


Art History Electives (Choose one)
  • ART 215 Art History Survey II
  • ART 385 Art and the Human Experience
  • ART465 Issues in Contemporary Art
Studio Studies Electives (Choose one)
  • ART 231 Drawing Studies II
  • ART 307 Painting Studies I
  • ART 315 Mixed Media Studies I

Tuition & Fees

Click here for current tuition and fees. Contact an admissions advisor about financial aid and scholarship opportunities.

Ready to get started? Apply now.

Office of Undergraduate Admissions

Have questions? Just ask!
Admissions Office
(800) 338-2060
(704) 463-3060
[email protected]