Catherine R. Hurd to join Pfeiffer as vice president for enrollment management

Francis Center
Student Life
Why Pfeiffer

Pfeiffer University announces that Catherine R. Hurd will join the institution on July 17 as vice president for enrollment management. Ms. Hurd, who is currently a dean at Johnson C. Smith University (JCSU) Charlotte, will lead Pfeiffer’s recruitment efforts for undergraduate and graduate programs at Pfeiffer’s campuses.

“Ms. Hurd’s extensive experience, leadership and success in enrollment management and recruiting align with Pfeiffer’s priority to continue attracting the best and brightest to our programs,” said Dr. Colleen Perry Keith, president. “With her track record for recruiting students from diverse backgrounds and grasp of student development as an essential part of retention, she certainly possesses the talent to sustain Pfeiffer’s enrollment momentum as we prepare to welcome the largest incoming class in nearly 30 years.”

Since 2009, Ms. Hurd has held a variety of leadership positions at JCSU, including dean of enrollment services; associate dean of Metropolitan College; and assistant dean and interim dean for university records, admissions and financial aid. She also has held positions as registrar and assistant registrar for Coker College and as campus site director for Florence Darlington Technical College, both in Hartsville, S.C. Her professional memberships include the National Association for College Admissions Counselors and American Association of Collegiate Registrars & Admissions Officers and its regional and Carolinas counterparts. 

A doctoral candidate in higher education administration at Capella University, Ms. Hurd earned a master’s degree in higher education administration and post graduate certification in enrollment management at the institution as well. She holds a bachelor’s degree in business management from Coker College.

Ms. Hurd succeeds Dr. Christopher Parker, who has led enrollment and marketing at Pfeiffer since January 2016; he has been named executive director for the National Junior College Athletic Association (