Business Administration - Curriculum

The curriculum in Business Administration is designed to develop an understanding of the major functional areas of business -- accounting, economics, finance, marketing, and management -- as well as the techniques of analysis and the problem-solving skills necessary to serve modern society effectively.

NOTE: Transfer credits from four-year institutions are evaluated on an individual basis. Elective credit may be given for those business courses from four-year institutions which also are taught at Pfeiffer at the 400 to 500 level.

Total minimum semester hours needed for the Bachelor Degree is 120 semester hours (SH) including 51 SH in core courses, 42 SH in general education, and 27 SH in electives. Pfeiffer University at Charlotte's residency requirement is 45 semester hours.

Core Courses (51 semester hours)

Business Administration Degree Completion Program

Business Administration - Course Descriptions

BUAD - 321 Business Statistics (3 SH)
General principles and concepts of statistical methods; descriptive statistics; probability,
sampling and estimation and hypothesis testing; regression and correlation, time series.
Computer software packages applied.

BUAD - 323 Business Law I (3 SH)
Legal concepts evolved through government regulation, administrative agencies, environmental
law and community planning, consumer protection, and contracts.

BUAD - 324 Business Law II (3 SH)
Legal concepts involved in sales, negotiable papers, personal property, creditors’ rights and
secured transactions, real property, corporations, and agency and employment. Prerequisite:
BUAD 323.

BUAD - 326 Marketing (3 SH)
Marketing organization and methods with emphasis on the social and economic aspects of
distribution; consumer problems; marketing functions and institutions; marketing methods
and policies.

BUAD - 329 Principles of Management (3 SH)
The study of management principles and techniques for all fields of business including
business objectives, policies, functions, leadership, organization structure and morale,
operative procedures.

BUAD - 330 Risk Management and Insurance (3 SH)
Principles of risk; methods of handling self-insurance; principles of insurance and their
application to life, property, and casualty insurance. Prerequisite: BUAD 329.

BUAD - 340 Survey of Leadership (3 SH)
This course is built on the premise that leadership is a dynamic process. Students will:
(1) explore leadership's multifaceted process; (2) broaden their understanding of the
implications of effective leadership in their specific career choice; (3) examine the role of
ethical behavior in both leadership and management; (4) discuss the process of change and
leadership's role as "change agent"; (5) apply leadership and learning theories to the
process of experiential training.

BUAD - 408 Ethics in Business (3 SH)
Application of the principles of philosophical ethics to the business community; philosophical
ethics to such concerns as morality in advertising, environmental issues, values in
economics, values of common good, and the role of the state in business practice.

BUAD - 409 E-Commerce (3 SH)
This course examines the development of and future prospects for electronic commerce.
Students will consider the emerging changes in business brought on by the Internet; the
dynamics of innovation; the organizational consequences of moving commerce to the
Internet; and evaluate the operations of a variety of web businesses even as they develop
a business plan for their own Internet commercial venture. Topics covered: theory and
models of electronic commerce; technology for electronic commerce; Internet and web
XML; security electronic payment; architecture for E-commerce applications; industry
perspectives; banking; retail; manufacturing/supply chain management; government and
policy implications case studies. Prerequisites: COMP 360, ECON 222, BUAD 329.

BUAD - 422 Investments (3 SH)
Fundamental principles of investment; analysis of financial data; types of securities; security
market operations and portfolio planning. Prerequisite: BUAD 424.

BUAD - 424 Financial Management (3 SH)
Principles and practices of business and corporate financing; sources of capital; administration
of working capital items; budgeting; and control, expansion, and treatment of
earnings. Prerequisites: ECON 222 and ACCT 222.

BUAD - 426 Government and Business (3 SH)
Legal, political, and economic framework of the business-government relationship; antitrust
policies; regulation of specific industries; effects of deregulation. Prerequisites: BUAD 323,
ECON 222.

BUAD - 428 Advertising and Sales Promotion (3 SH)
A study of promotional communication practices and strategies used in the field of marketing
in the areas of advertising, sales promotion, and personal selling. Special emphasis is given
to the integrative nature which communication plays in identifying and targeting customers,
providing product information, and creating demand for products and services. Prerequisite:
BUAD 326.

BUAD - 430 Organizational Behavior (3 SH)
The study of the managerial consequences of behavioral concepts and the environmental
variables. Prerequisite: Junior standing.

BUAD - 432 Sales Development and Management (3 SH)
A study of the theories and approaches required to effectively perform and manage the sales
function. Students will make a sales presentation and participate in experiential exercises
to reinforce elements of the professional selling process, including developing professional
relationships, communications skills, handling questions, listening, prospecting and closing
the sale. Prerequisite: BUAD 326.

BUAD - 438 Small Business Management (3 SH)
Study of opportunities and problems of starting and managing a small business. All
management aspects of owning and operating a small business will be covered: finance,
marketing, accounting, operations. Prerequisites: ECON 222, BUAD 326, BUAD 329,
ACCT 222.

BUAD - 440 Operations Management (3 SH)
Management of the production function in both manufacturing and non-manufacturing
institutions; design and control decisions; qualitative and quantitative problem-solving
techniques; designing products; designing production facilities; planning for and controlling
production, inventory and quality. Prerequisites: BUAD 321, MATH 220, BUAD 230.

BUAD - 445 International Business (3 SH)
The role of the international manager with regard to the environment of international
business; topics include international management, international marketing, cross-cultural
management, and the role of multinational corporations. Prerequisites: ECON 222, BUAD
326, BUAD 329, BUAD 424.

BUAD - 450 Consumer Behavior (3 SH)
An in-depth study of the consumer and the relation of consumer behavior to pricing,
advertising, product design, and research. Prerequisite: BUAD 326.

BUAD - 500 Business Administration Internship (3 SH)
A structured field experience in a profit or nonprofit organization of at least ten weeks
duration. Students will be required to work the regularly scheduled hours of the office
providing the internship.

BUAD - 520 International Trade and Finance (3 SH)
Study of international trade and finance theory, including comparative advantage, barriers
to trade, balance of payments problems, and exchange rates. Study of the framework
within which international business is conducted. Prerequisites: ECON 323, ECON 324
or permission of the instructor.

BUAD - 523 Management of Human Resources (3 SH)
The study of the objectives, functions, and organization of human resources programs.
Emphasizes job evaluation, selection and placement, education and training, safety and
health, employee services, employee relationships, industrial relations, and personnel
research. Prerequisite: BUAD 329.

BUAD - 524 Quantitative Analysis for Decision Making (3 SH)
Quantitative methods employed in managerial decision-making; linear programming
formulations; regression; decision analysis. Prerequisites: COMP 360, ECON 221 and
MATH 220.

BUAD - 540 Marketing Management (3 SH)
Students will analyze case problems highlighting the marketing programs of businesses in
different industries and formulate a comprehensive marketing mix consisting of product,
promotion, distribution and pricing strategies to improve the company's marketing efforts
and effectiveness. Prerequisite: BUAD 326.

BUAD - 550 Business Strategy (3 SH)
The capstone course in business administration which introduces the student to the
processes and methodologies of strategic management. The case method is employed to
enable the student to apply his or her knowledge of all functional areas of business in the
analysis of real-life business cases.